Yestino - The Signal · Gen Z Thehttps://yestino.com/entities/gen-z-the-1fae60Every event involving Gen Z TheenVirgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’https://yestino.com/events/virgin-group-ceo-scrolls-tiktok-daily-to-keep-up-with-gen-z-e3eb6dhttps://yestino.com/events/virgin-group-ceo-scrolls-tiktok-daily-to-keep-up-with-gen-z-e3eb6dSun, 13 Sep 2026 11:19:00 GMTJosh Bayliss, CEO of Richard Branson’s Virgin Group, actively uses TikTok—with the goal of staying ahead of Gen Z trends that could shape his businesses. Sources: Fortune