Yestino - The Signal ยท Its CFOhttps://yestino.com/entities/its-cfo-b1cd98Every event involving Its CFOenBooking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planninghttps://yestino.com/events/booking-holdings-spends-nearly-9-billion-a-year-to-reach-tra-0c797fhttps://yestino.com/events/booking-holdings-spends-nearly-9-billion-a-year-to-reach-tra-0c797fMon, 05 Oct 2026 12:05:02 GMTEwout Steenbergen says the company is using AI to make travel more personalized and proactive. Sources: Fortune