<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Yestino - The Signal · Novo</title><link>https://yestino.com/entities/novo-2fc6ad</link><description>Every event involving Novo</description><language>en</language><atom:link href="https://yestino.com/entities/novo-2fc6ad/feed.xml" rel="self" type="application/rss+xml"/><item><title>Novo Nordisk rebrands as &apos;Novo&apos;, announces cultural reset</title><link>https://yestino.com/events/novo-nordisk-rebrands-as-novo-announces-cultural-reset-13a4dd</link><guid isPermaLink="true">https://yestino.com/events/novo-nordisk-rebrands-as-novo-announces-cultural-reset-13a4dd</guid><pubDate>Mon, 14 Sep 2026 13:59:35 GMT</pubDate><description>Sources: Yahoo Finance</description></item><item><title>Novo Nordisk is rebranding as &apos;Novo&apos; to fight Eli Lilly for obesity market share</title><link>https://yestino.com/events/novo-nordisk-is-rebranding-as-novo-to-fight-eli-lilly-for-ob-aea9a6</link><guid isPermaLink="true">https://yestino.com/events/novo-nordisk-is-rebranding-as-novo-to-fight-eli-lilly-for-ob-aea9a6</guid><pubDate>Mon, 14 Sep 2026 12:50:36 GMT</pubDate><description>The Danish drugmaker unveiled a new name, slogan, and set of cultural principles as it trails Eli Lilly in the obesity drug market
Sources: Quartz</description></item><item><title>Novo Nordisk rebrands as Novo to compete in obesity market</title><link>https://yestino.com/events/novo-nordisk-rebrands-as-novo-to-compete-in-obesity-market-60548c</link><guid isPermaLink="true">https://yestino.com/events/novo-nordisk-rebrands-as-novo-to-compete-in-obesity-market-60548c</guid><pubDate>Mon, 14 Sep 2026 12:49:41 GMT</pubDate><description>Sources: Yahoo Finance</description></item></channel></rss>