https://yestino.com/entities/project-b-f53b64Every event involving Project Benhttps://yestino.com/events/russell-westbrook-joining-upstart-basketball-league-project-431f7chttps://yestino.com/events/russell-westbrook-joining-upstart-basketball-league-project-431f7cWed, 02 Sep 2026 14:43:32 GMTWestbrook gives the new basketball league, which is set to begin play in early 2027, its highest-profile addition yet. Sources: The Athletic