Yestino - The Signal · Why Pepsihttps://yestino.com/entities/why-pepsi-13302aEvery event involving Why PepsienWhy Pepsi's surprise $1.7 billion Publicis deal has Madison Avenue reelinghttps://yestino.com/events/why-pepsi-s-surprise-1-7-billion-publicis-deal-has-madison-a-ddf6aehttps://yestino.com/events/why-pepsi-s-surprise-1-7-billion-publicis-deal-has-madison-a-ddf6aeWed, 09 Sep 2026 12:30:23 GMTPublicis stunned Madison Avenue by winning PepsiCo's $1.7 billion account while working for Coke — and pitching for more. Sources: Business Insider