ASK IRA: Has Heat, NBA preseason become matter of diminishing returns?
What happened
Q: Ira, why do the Heat play five exhibition games when the starters only play half the game, and some don’t play at all? – Jan. A: We all know the reason – because what could be a better business practice than charging for tickets and not paying the talent? So there’s that. I also had previously been told teams generally prefer at least two home exhibitions – one to see what is lacking ahead ...
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