AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams

What happened
Amazon Web Services Inc. is bringing artificial intelligence into live video streams within the AWS Elemental infrastructure service to help broadcasters meet viewers’ expectations of content-aware streaming and hyper-personalization. Announced ahead of this week’s IBC 2026 conference in Amsterdam, an event that showcases the latest advances in media, broadcasting and entertainment technology, the updates span […] T…
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