Axe is betting Gen Z is ready for a whiff of Y2K
- Gen Z: 21 events in the last 90 days
- Previous: earlier the same day · 31-year-old millionaire has zero sympathy for unemployed Gen Z’s ‘excuses’—he says ‘it is scarily easy’ to build a business and get rich right now
What happened
Spray it ain't so: Axe is reviving classic fragrances and winking at the marketing that made it famous.
Summary assembled by rule from the sources below
Sources
News
- Axe is betting Gen Z is ready for a whiff of Y2KBusiness Insider