Caitlin Clark sets WNBA viewership record on Prime, on par with NBA average
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What happened
Caitlin Clark is continuing to set viewership records across the WNBA’s media rights platforms, with Amazon Prime Video the latest to set a record for an Indiana Fever game. Fever-Dallas Wings on Thursday averaged 1.07 million viewers, according to Sports Media Watch. That is the most-watched WNBA game ever measured on Prime Video, surpassing Las…
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