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CBS Sports announces new hoopHer social media vertical to cover women’s basketball

Photo: Yahoo Sports

What happened

The country’s collective interest in women’s basketball has grown exponentially over the past few years, with both the WNBA and women’s college basketball bringing in more eyeballs than ever before. CBS Sports is looking to capitalize on that interest, launching a new social media brand entitled “hoopHer” to cover all things women’s basketball. The brand…

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