Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign
What happened
J.Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover. The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollneck, a shrunken, fitted take on the cotton sweater that has been a brand staple since 1988. The new silhouette officially drops Wednesday, Aug. 26 at 8 […]
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Timeline
- First appeared on VarietyVariety