ESPN utilizes RedZone branding rights for first time with ‘RedZone at the US Open’
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What happened
For the first time since securing the intellectual property rights for the RedZone brand as part of its equity deal with the NFL, ESPN is utilizing the RedZone franchise for a sport other than football. On Monday, ESPN announced that it will bring RedZone’s patented whip-around coverage to tennis during the US Open later this…
Summary assembled by rule from the sources below