Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
- CMO: 4 events in the last 90 days
- Previous: 6 days earlier · Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing
What happened
Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.
Summary assembled by rule from the sources below