GenRec: Towards LLM-Native Recommendation at Netflix

What happened

Authors: Ying Li , Arjun Rao , Shradha Sehgal Introduction Recommendations sit at the heart of the Netflix experience. Our current production models rely on thousands of hand‑crafted features over users, items, and interactions, along with specialized architectures for sequence modeling, feature interactions, and multi‑task objectives. This stack has evolved over many years to support diverse content types (movies,…

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