HMA’s NBA expansion shows where local sports coverage is heading
What happened
For a long time, NBA media has treated credentialed reporters and independent creators as if they belong in competing worlds. One side brings access, sourcing, and daily experience around a team. The other understands personality, audience habits, and how to build a community around conversation. HMA is betting that local coverage works better when […] The post HMA’s NBA expansion shows where local sports coverage i…
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