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ActiveAI

How Commerce.com and Cloudflare are getting storefronts ready for AI agents

Photo: Cloudflare Blog

What happened

AI can write code and pass the bar exam, but it still struggles to buy a pair of shoes online. That’s because websites were built for humans, not agents. Most agents that shop for someone today work from a site’s HTML — they look at the page, guess which button does what, click, and try again when they get it wrong. This process is slow, uses a lot of tokens, and something as seemingly innocuous as a theme change ca…

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Why it's spreading

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