‘It’s huge’: Nike deal breaks new ground for London City Lionesses
- London City Lionesses: 2 events in the last 90 days
- Previous: earlier the same day · Nike signs groundbreaking front-of-shirt sponsorship deal with London City Lionesses
What happened
Sponsorship agreement is largest in women’s game Exceeds some men’s Premier League clubs’ shirt deals The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang. The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and…
Summary assembled by rule from the sources below
Sources
News
- ‘It’s huge’: Nike deal breaks new ground for London City LionessesThe Guardian Sport