Kylian Mbappe’s On deal shows why endorsements are no longer enough
What happened
Kylian Mbappe did not leave Nike because he needed another company to supply his boots. After nearly 20 years with one of sportswear’s biggest brands, the Real Madrid striker already understood what a traditional endorsement partnership could offer. His agreement with On promises something different. Mbappe received an ownership stake in the Swiss […] The post Kylian Mbappe’s On deal shows why endorsements are no lo…
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