Lego sales rise as World Cup and F1 ranges prove to be winners
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What happened
Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The Danish toymaker said its revenues increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first…
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Sources
News
- Lego sales rise as World Cup and F1 ranges prove to be winnersThe Guardian World