Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines

What happened

Turkish Airlines to replace Standard Chartered from 2027 Deal may be most lucrative in Premier League history Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club. The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s…

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