NBA expands ‘Tap to Watch,’ adds AI tools and new NBA App features for 2026-27 season
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What happened
The NBA is taking its “Tap to Watch” feature to TikTok and X for the 2026-27 season, one of several digital changes the league announced Monday as it enters the second year of its broadcast deal with ESPN, NBC and Amazon. Any TikTok post that mentions #NBA will now carry a Tap to Watch link,…
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