New Jersey 5’s Run Back Kellogg’s Raisin Bran “Fibes” Partnership In NYC, Paving A New Blueprint For Major League Pickleball

What happened
The Kellogg's Raisin Bran Fibes partnership gets another run at this weekend's Major League Pickleball Finals event in NYC. Read a bit on how the partnership came to be and how it serves as a blueprint for other MLP teams looking for additional revenue.
Summary assembled by rule from the sources below