O2 signs record £200m deal to keep London venue’s naming rights
- London: 176 events in the last 90 days
- Previous: earlier the same day · Simone Biles dons blinged out 2-piece set at Colts game in London
What happened
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming…
Summary assembled by rule from the sources below
Sources
News
- O2 signs record £200m deal to keep London venue’s naming rightsThe Guardian World