Salesforce to acquire marketing automation provider Braze for $5.66B
- Braze: 2 events in the last 90 days
- Braze: 2th Acquisition in the last 90 days
- Previous: earlier the same day · Salesforce agreed to acquire customer engagement firm Braze for $5.66 billion
What happened
Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2 […] The post Salesforce to acquire marketing automation provider Braze for $5…
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