Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"
.jpg?width=690&quality=85&format=jpg&auto=webp)
- Strauss Zelnick: 2 events in the last 90 days
- Previous: earlier the same day · Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness
What happened
Some may argue Grand Theft Auto 6 does not require a marketing campaign, but Take-Two Interactive president Strauss Zelnick emphasised that established brands need to maintain awareness. Read more
Summary assembled by rule from the sources below