Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
- AWS: 165 events in the last 90 days
What happened
Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.
Summary assembled by rule from the sources below