Why brands like E.l.f., Wendy's and Gap are branching out into original music

- Gap: 2 events in the last 90 days
- Previous: 37 days earlier · The CEO who revived Barbie thinks he can do the same for Gap
What happened
E.l.f. Beauty released an album titled "Mirror Mix" as the brand plans to increase its marketing spend for the rest of the year.
Summary assembled by rule from the sources below