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Why Sydney Sweeney's nude ad struck such a nerve with women athletes

Photo: Axios

What happened

A sports-betting ad featuring a semi-nude Sydney Sweeney triggered a backlash across women's sports , with female athletes flooding social media with a countermessage: This is what women in sports actually look like. The big picture: Ads have long sexualized women, but the Novig ad's appeal to the male gaze hit differently at a moment when female athletes have cultural cachet and the platforms to push back. Driving…

Summary assembled by rule from the sources below

Sources