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I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

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Now I

发生了什么

BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.

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I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.Business Insider3 小时前