Modern consumers crave "events", and the games industry needs to provide them | Opinion

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For almost as long as the games industry has existed, the conventional wisdom around sequels has remained the same: strike while the iron is hot. If you have a hit game, ensure you get a sequel out the door before the public loses interest. If you have more than one hit in a row, that's a franchise, and those need a steady release cadence to ensure the brand's momentum doesn't falter. Read more

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