The WNBA cashed in on new TV deals, now fans are paying the price
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2026 has been a banner year for the WNBA. Not only is viewership at record highs, most recently outperforming NHL and MLB games on ESPN, but the value of the league has never been higher. The league’s new media-rights agreements are worth roughly $3.1 billion over 11 years—about six times the annual value of its…
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