White Sox ride improbable playoff run and a papal promotion to marketing success

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Whether or not the White Sox make it deep into the playoffs this season, there’s one thing you can never take away from them: They’ll always have Pope Hat night. Two seasons after setting an MLB record for futility with a record 121 losses, the White Sox are in the postseason, the fans are back in the fold and the team is leveraging its success with increased attendance, TV ratings and some ...

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