Marquee Brands CEO on Roots Acquisition, Brand Building

What happened

Heath Golden, CEO of Marquee Brands, discussed the company’s planned acquisition of Canadian outdoor and lifestyle brand Roots, calling it a strong fit with Marquee’s strategy of buying timeless, high-awareness brands with room to grow. Golden said Marquee is building a portfolio of about 24 brands, including Martha Stewart, Roberto Cavalli, Ben Sherman and BCBG, and sees Roots as another brand with strong consumer…

Summary assembled by rule from the sources below

Sources