Marquee Brands CEO on Roots Acquisition, Brand Building

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Heath Golden, CEO of Marquee Brands, discussed the company’s planned acquisition of Canadian outdoor and lifestyle brand Roots, calling it a strong fit with Marquee’s strategy of buying timeless, high-awareness brands with room to grow. Golden said Marquee is building a portfolio of about 24 brands, including Martha Stewart, Roberto Cavalli, Ben Sherman and BCBG, and sees Roots as another brand with strong consumer…

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