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Why Spotify Is Not Using Bayesian A/B Testing

Photo: Spotify Engineering

What happened

Over the last few years there has been great interest in Bayesian inference for A/B testing, and many commercial experimentation platforms now offer Bayesian A/B testing. , , , , , , , and , all ship a Bayesian mode. The main argument is that it is modern, flexible and easier to interpret compared to frequentist statistics. In addition, it is often claimed that many of the frequentist complexities like multiple test…

Summary assembled by rule from the sources below

Why it's spreading

Sources

Official