Why Spotify Is Not Using Bayesian A/B Testing

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Over the last few years there has been great interest in Bayesian inference for A/B testing, and many commercial experimentation platforms now offer Bayesian A/B testing. , , , , , , , and , all ship a Bayesian mode. The main argument is that it is modern, flexible and easier to interpret compared to frequentist statistics. In addition, it is often claimed that many of the frequentist complexities like multiple test…

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